Will.i.am is a character on Urbz for PS2, in the real world he is a famous member of The Black Eyed Peas. He will help you get past your goals. He hangs out around Neon East and Cozmo Street, But he may hang out somewhere else. He is one of the most popular urbz in town, he will help you get past the guard and he will help you get your stars up (e.g. Blast Kiss) He sends an email to you when you first move in your apartment. You may see him, Fergie, and other members of the band.